The High Point Plaza Hotel and Conference Center, owned and managed by Inner Circle US, reported that it has completed a major lobby renovation that kicks off its total interior overhaul. As High Point’s largest downtown hotel, the property is welcoming many of the city’s major events including guests of the High Point Market (North Carolina’s largest economic event), the North Carolina Association of Rescue and Emergency, and numerous area weddings and social functions.
“Our new lobby is the tip of the iceberg at the High Point Plaza,” says senior vice president of Hotel Operations for Inner Circle US Bob Hietala. “Inner Circle US is investing greatly in our hotel and our city with the intense renovations and upgrades taking place.”
The hotel has also opened the Joke Factory, downtown High Point’s first comedy club, which opened in December with HBO-featured headliner Artie Fletcher. Comedians and entertainers will make regular appearances at the popular club each Friday and Saturday night.
Inner Circle US is a real estate investment and management organization that specializes in the acquisition and turnaround of distressed hotel and resort assets. For the past two decades, the company has acquired 76 hotel and resort properties around the country.
Unique to the deal is that Inner Circle US both invests in and continually manages the hotel. Unlike other acquisition companies that purchase distressed properties and hires a different organization to manage them, Inner Circle US does both insuring that its property purchases are sound business decisions.
“We believe in the potential that this downtown hotel can provide to the city of High Point,” says Stephen Nalley, managing partner of Inner Circle US.
Nalley acknowledges the tremendous potential that exists with the High Point Market, High Point University, area businesses, and other Triad-wide events. But, he also believes in the ability of the hotel to attract convention and social function business to the city’s downtown.
New workout equipment for the fitness center and updated pool furniture are coming soon.
As the city’s only full-service, downtown hotel, the High Point Plaza has invested heavily in its meeting rooms and conference space to encourage increased business. New carpeting, furnishings, and updated multimedia equipment are designed to meet the needs of corporate clients. Complimentary wireless high speed Internet is available throughout the public areas and guest rooms.
“Each year, High Point University attracts over 77,000 visitors to the city of High Point,” notes Dr. Don Scarborough, vice president for Community Relations at High Point University. “We are glad to have an upscale hotel option in the center of our city to serve our visitors lodging and dining needs. It is always exciting to see growth and revitalization taking place in the heart of High Point.”
Increased business at the hotel also brings new job opportunities, and the property is still in the process of hiring. Current openings include front desk and banquet staff, restaurant server, bartender, and housekeeping positions.
“A full service hotel located in the heart of the Market District has long been a valuable asset to High Point,” says Tom Dayvault, president and CEO of the High Point Chamber of Commerce. “This newly renovated hotel will be the heartbeat for generating new and exciting events in our city.”
The High Point Plaza Hotel and Conference room is High Point’s premier full-service property located downtown.
Inner Circle US is a real estate investment and management organization that brings a hands-on management approach to its hotel and resort acquisitions. With 20 years of experience in the industry, its unmatched level of success has helped 76 hotels across the country transition to new heights. For more imformation visit http://highpointplaza.com
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