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Universal Furniture Goes Digital With Better Homes And Gardens Online Promotion

Furniture Industry News Update - Furniture World Magazine
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Article Summary: Consumers on BHG.com can enter to win a grand prize package of a trip for two to Aruba for six days and five nights and a five-piece bedroom suite.





Universal Furniture reported that it will celebrate the New Year by launching its new digital campaign with Better Homes and Gardens. Home Today, Aruba Tomorrow, a 60-day promotion and sweepstakes, launches today at www.bhg.com and www.bhgfurniture.com.

“The consumer often starts the purchasing process online, so we decided to meet her there in a significant way and actively direct her to the retail locations of our dealers,” says Jeff Scheffer, president and CEO of Universal Furniture Inc. “We have taken an integrated approach, which we project will draw millions of impressions during the life of the campaign. In addition, we will be able to quantifiably link the promotion with sales from leads directly generated January 1 through February 28, 2013.”

Consumers on BHG.com can enter to win a grand prize package of a trip for two to Aruba for six days and five nights and a five-piece bedroom suite. The grand prize bedroom suite includes a bed, dresser, mirror, nightstand and upholstered chair from one of the new Better Homes and Gardens furniture collections. The approximate total retail value of the grand prize package is up to $12,877, based on the winner’s residence and seasonal rates. See official rules for details. A $200 coupon, redeemable with a minimum $2,000 purchase of Better Homes and Gardens furniture, is available to all on www.bhg.com and www.bhgfurniture.com during the promotion period, as well as gallery slideshows from the newest furniture collections.

The Home Today, Aruba Tomorrow promotion is available to all retail dealers with floor displays of the Better Homes and Gardens Classic Home, Modern Expressions or American Cottage collections by Universal Furniture. All three collections were introduced in April 2012 and designed in conjunction with editors from Better Homes and Gardens magazine. In addition to the sweepstakes on BHG.com, a special Home Today, Aruba Tomorrow promotion is available at retail locations where consumers will find point-of-purchase displays in-store and receive a free 12-month subscription to Better Homes and Gardens magazine just for making a store visit.

Universal has placed advertising across multiple digital outlets including BHG.com, which draws over one hundred million page views per month, and across the magazine’s social media platforms. Currently, the Better Homes and Gardens brand has 746,454 likes on Facebook, 31,073 followers on Twitter and 254,345 followers on Pinterest. The Decorating Channel homepage at http://www.bhg.com/decorating is the most popular channel on the site. Across all venues, landing pages provide easy access to a dealer locator with links to dealer sites and to www.bhgfurniture.com to view the full collections.

“Better Homes and Gardens has long been a powerful partner with a monthly print and digital readership of almost 40 million consumers. We are pleased to offer this promotion to consumers who are passionate about furnishing their homes with good, affordable, smart design,” says Scheffer. “We’ve made it easy for her to visit, shop, save, and for one lucky person – to win.”

About Universal Furniture International, Inc.:  Universal Furniture International, Inc. is a whole home resource offering good, affordable, smart design. Highly regarded for its beautiful home furnishings at attractive prices, the company offers design excellence and exceptional manufacturing standards. Manufactured at its dedicated facilities in China, its brands include Universal, Paula Deen Home, Better Homes and Gardens by Universal Furniture, Pennsylvania House and SmartStuff™. Universal Furniture is sold through fine home furnishings retailers throughout North America and in numerous other countries. For more information, please visit www.universalfurniture.com.

About Better Homes and Gardens®: Reaching nearly 40 million readers every month, the Better Homes and Gardens brand extends across the web, tablet, mobile, broadcast, broadband and numerous licensed products, serving and connecting women who are passionate about their homes and the lives they create there. Better Homes and Gardens inspires women to dream and gives them the confidence to move from dreaming to doing. For more information, visit www.bhg.com.

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