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Caracole Taps MicroD For Website Enhancements

Furniture World News


MicroD announced a partnership with Caracole to provide website enhancement services that allow users of the site to visualize what various fabric and finish combinations would look like on Caracole custom upholstery pieces. Caracole is one portfolio of products manufactured and distributed by Schnadig International, a subsidiary of Markor International Furniture Co. Ltd. According to Maura Riley, Marketing Director at Schnadig, "With the introduction of our custom upholstery program, we wanted to enhance the website features to better serve our dealers and designer customers, as well as the end consumer. Upholstered furniture visualization and fabric draping are critical for communicating customization options.

"We chose MicroD because of their extensive experience and capability in our industry" Riley adds. "They’ve additionally simplified the task of updating our digital catalogs, which are a signature selling tool for Caracole."

One of the MicroD software services that will be utilized by Caracole is the ePreVue furniture frame and fabric configuration system. ePreVue enables a user to view and select any upholstered frame, then pick a Caracole fabric to virtually drape onto that frame for a unique and custom design. Because of its quick implementation, the ePreVue software was easily integrated into the company’s existing website. "We are excited to add Caracole and the Schnadig International family to our portfolio" comments Manoj Nigam, President and CEO of MicroD. "Not only to enhance the overall furniture buying process, from manufacturer to consumer, but to also help retailers and sales reps present products with customizable options to their customers on their retail floors."

About MicroD: MicroD delivers the expertise, technology, and services to transform your online presence and drive customers to your stores. We create premier websites for the furniture industry. For more than 20 years, MicroD has led the way with innovative furniture merchandising solutions. That’s why more than 85% of the top 100 furniture brands and retailers rely on MicroD. MicroD Incorporated is headquartered in Charlotte, North Carolina and also maintains offices in Hickory, NC. For more information, visit www.microdinc.com.

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