Furniture Brands Highlights Fashion Inspirations At High Point Market
Furniture Industry News Update -
Furniture World Magazine
The company will display a piece from nine of the company’s brands, together in the IHFC, calling out fashion inspired materials and design.
Furniture Brands International announced it will exhibit how fashion has influenced nine of their brands in 2012 by showcasing items in a fashion-runway inspired display during High Point Market.
“Many great runway looks ultimately translate into fabulous furnishings,” said Jim Brenner, Chief Marketing Officer of Furniture Brands. “We love that the High Point Market’s campaign makes Market feel even more like our version of Fashion Week.” The company will display a piece from nine of the company’s brands, together in the IHFC, calling out fashion inspired materials and design. In homage to the High Point Market’s Style Spotters program, Furniture Brands is encouraging writers, editors and bloggers to tweet photos of the fashion-inspired pieces on Twitter (using hash tag #FBRUNWAY) or to post photos on individual design blog pages or Facebook.
Pieces will be displayed in a “runway show” platform formation outside the Drexel Heritage and Thomasville showrooms on the 8th Floor of the IHFC during High Point Market week. An invitation only cocktail party is being held for the press to view the pieces.
About Furniture Brands: Furniture Brands International, Inc. is a world leader in designing, manufacturing, sourcing and retailing home furnishings. Furniture Brands markets products through a wide range of channels, including company owned Thomasville retail stores and through interior designers, multi-line/independent retailers and mass merchant stores. Furniture Brands serves its customers through some of the best known and most respected brands in the furniture industry, including Broyhill, Lane, Thomasville, Drexel Heritage, Henredon, Pearson, Hickory Chair, Lane Venture, and Maitland-Smith. To learn more about the company, visit: furniturebrands.com
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