THER-A-PEDIC Hires Ad Agency to Launch Luxury Sleep Line

Furniture World News

THER-A-PEDIC, Inc., an international sleep product manufacturer, recently hired Patterson-Bach Communications to launch the company in a new marketing direction for the future. As THER-A-PEDIC gears up for the release of a new luxury sleep product line this fall, Patterson-Bach, a high-tech ad agency based in Orlando, is developing a whole new image for this mattress giant. In business for more than 40 years, THER-A-PEDIC has established itself as an innovative bedding manufacturer with the award-winning development of the first anti-sag sleep system and Perma-Grip®II handles. Now the company is focusing on increasing brand awareness with dealers. "By joining forces with Patterson-Bach, THER-A-PEDIC is positioning itself for unprecedented growth as we approach the new millennium," said Niles Cornelius, President of THER-A-PEDIC. "We're heading in a new direction this fall with the launch of a luxury mattress line called the D'Amani International Collection. Patterson-Bach's creative direction will increase our ability to break into the highly-competitive luxury mattress market." With its establishment of a new luxury product, THER-A-PEDIC hopes to channel a larger network of dealers and buyers worldwide. "We have several ideas in the works for THER-A-PEDIC," said Tim Bach, President of Patterson-Bach Communications. "Our ultimate goal is to use effective brand-building strategies, new media technology and break-through creative to capture a segment of the higher-end market." The marketing blitz for the D'Amani International Collection will begin with a teaser print ad campaign this summer, leading up to the unveiling of D'Amani at High Point in October. For more information contact info@therapedic.com