Aiming to stay at the cutting edge in its use of technology to deliver information, Sligh Furniture announced that it has developed several new digital tools for consumers and retailers.
These tools include two enhanced Web sites, an expanded social media presence on Facebook and Twitter, a new YouTube channel and the launch of the company’s first iPad application.
Sligh’s online technology initiatives are supported by a new “social media” showroom design and an iPad 2 giveaway during the Las Vegas Market.
“We want to provide retailers and consumers with simple, immediate access to all the information they need to make informed decisions with regards to their furniture purchases,” said Rob Sligh, president of Sligh Furniture.
“Our new iPad application, and the enhancements we’ve made to our Web sites and Facebook and Twitter pages, provide an easy way to explore our product line and get the answers you need whenever and wherever it’s easiest.”
Sligh’s iPad app provides the company’s sales representatives and retail salespeople with a powerful new tool. The app includes complete information about the company’s products, including key features, sizes and photos along with information on Suggested Retail pricing, inventory and shipping times.
“If a consumer is interested in a particular Sligh piece, a retail salesperson can use the iPad app to show them lifestyle photography, other pieces in the collection, pricing and availability,” said Sligh. “They won’t have to run back to the resource room to jump on their computer, because all that information will be right at their fingertips.”
The app includes details about every piece in the Sligh line as well as Loft 102, a special line created by Sligh for the young and young at heart.
In addition to the new iPad app, Sligh has completely redesigned its Web sites at www.sligh.com and
www.loft102forthehome.com, adding new functions and features. The Web sites include a rotating series of bold new graphic images at the top of the home pages that position the company as a leading source for stylish home office and home entertainment furniture.
Modules underneath those photos highlight notable products along with the latest additions to the Sligh and Loft 102 lines.
The sites’ search functions also have been enhanced to make it easier for consumers to locate the piece that best fits their needs. CAD drawings of each piece provide detailed information on dimensions, making it simple to determine if a particular console or cabinet will accommodate a specific television or other electronics.
In addition, the retailer locator has been updated for more comprehensive searches.
The locations of links on the site also have been re-organized to provide easier access to product categories, photos, manuals, catalogs and the retailer locator.
The site also provides easy links to a question-and-answer area hosted by Rob Sligh, as well as to the company’s Facebook and Twitter pages.
Sligh’s Facebook and Twitter pages are enhanced to provide more frequent updates about the company and its products. Top executives, designers and invited guests are contributing items to the social media sites, fostering ongoing discussions with current and prospective Sligh customers about new products, style trends and other home furnishings topics of interest.
Sligh’s World Market Center Las Vegas showroom, C-1189, will highlight the company’s social media strategies with cleverly cheeky designs representing Facebook, Twitter, YouTube and other online media.
Every retailer who visits the Sligh showroom will be entered into a drawing for an iPad 2 32GB with Wi-Fi and 3G to be given away on Friday, August 5.
About Sligh Furniture: Founded in 1880, Sligh Furniture Co. is a family-owned furniture company located in Holland, Mich. Now led by fourthgeneration Sligh family management, the company offers high-quality home entertainment and home office furniture. For information on all Sligh product lines go to www.sligh.com and www.loft102forthehome.com, and find them on Facebook at www.facebook.com/slighfurniture and @slighfurniture on Twitter.