Among the introductions is an
expanded Sleeping Beauty Collection
Collaborating with their major retail partners, top-10 bedding producer Kingsdown Inc., announced they will be adding new designs, materials and features to several SKUs in its top selling brands – Kingsdown®, My Side®, and Sleeping Beauty® -- for the Summer 2011 Las Vegas Market, August 1-5. The company will be showing at B-1300.
“What we did for Vegas Market was make our strongest sellers even stronger,” said Kingsdown Inc., President Bob Hellyer. “Our dealers provided input on how to make some of our great bedding brands even better. We’ve incorporated their suggestions by expanding our collections and updating features and fabrics. In addition to offering consumers what they want, we are helping our retail partners supply product at all price points.”
In their luxury Kingdown line, the company has added several enhancements, such as latex and visco and coil-on-coil designs, as well new borders and covers. More latex SKUs and fresh borders will be incorporated into the 4, 6, 8, and 9 series levels of the My Side personalized product line. The expanded Sleeping Beauty premium bedding collection, will include new additions at the top end of the line as well as some special promotional options to help retailers drive traffic at entry-level price points. All beds feature the quality, styling and unique patented construction for which Kingsdown is known, such as vertical zoning and cushion cloud construction for maximum comfort, pressure relief and durability.
About Kingsdown, Inc.: Kingsdown, Inc. founded in 1904 and headquartered in Mebane, North Carolina, USA is a manufacturer of premium mattress systems serving leading retailers across the United States and in more than 20 countries. Each product is manufactured using handcrafted techniques combined with state‐of‐the‐art research, materials and equipment. Research and development, training and distribution facilities, as well as two manufacturing facilities, are also headquartered in Mebane. International offices are located in Bangkok, Thailand, and Tokyo, Japan. Additional manufacturing and distribution centers are located in Winchester, VA; Muskogee, OK; Lakeland, FL; Knoxville, TN; Stockton, CA; Toronto, Calgary, and Vancouver, Canada; Derby, United Kingdom; Kuala Lumpur, Malaysia; Istanbul, Turkey; Melbourne, Brisbane and Perth, Australia. For more information, visit www.kingsdown.com.