To celebrate its fifty-fifth year of serving retailers, Bemco announced the release of its 55th Anniversary Ad Kit.
A key part of Bemco's 2011 promotional efforts, the kit includes ads to be used in newspapers and for preprinted inserts, circulars, direct mail and web art. Files are available in Acrobat PDF, QuarkXpress, and Adobe Illustrator for ease of use. Retailers can customize each photographically illustrated ad with special promotions and anniversary offers including alternate art choices for the specially designed Bemco 55 logo.
In addition, Bemco will continue to support retailers with comprehensive marketing programs including the Made in the USA designation; Bemco Fire-Tec Fire Resistant Technology labeling; and specialty promotions which run throughout the year. Among these is the annual BemcoAds kit with twelve ads which allows retailers to run promotions on a consistent monthly basis. Bemco also provides dedicated quarterly mattress ad kits to support sales.
In a further show of support, Bemco has run numerous, high visibility national programs. These efforts have included twenty-five years as a sponsor of CBS TV's The Price is Right game show which provided Bemco retailers with national exposure. Bemco was also a twenty -year sponsor of USA Gymnastics and a four-year sponsor of the USA Olympic program. The USA Gymnastics and USA Olympic programs gave Bemco retailers access to well-publicized local, national, and international events to help build the Bemco name.
"We are always looking for great marketing opportunities," says Daryl Tarbutton, president, Bemco Associates, "because these efforts tell Bemco customers we have longevity and they tell retailers that they can count on Bemco's legacy of support as they have from our beginning in 1956."