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Most Recent Furniture Industry Marketing Articles

Better Bedding & Mattress Sales Series: Money Under Your Mattresses
Volume 144 NO.4 July/August,  Furniture World Magazine

How Gardner’s Mattress & More turned a fax offering into a profitable Sign Sleep Dream promotion.

Win At the Name Game!
Volume 144 NO.4 July/August,  Furniture World Magazine

The last line on the theme song for TV sitcom Cheers went something like, “You want to go where everyone knows your name”. Here are simple inexpensive ideas for keeping your store’s name front and center.

Furniture Industry Marketing Articles

Published 2004 - 2014

Better Bedding & Mattress Sales Series: Money Under Your Mattresses  - 7/9/2014

How Gardner’s Mattress & More turned a fax offering into a profitable Sign Sleep Dream promotion.  

Win At the Name Game!  - 7/8/2014

The last line on the theme song for TV sitcom Cheers went something like, “You want to go where everyone knows your name”. Here are simple inexpensive ideas for keeping your store’s name front and center.  

Retail Success Story: Kane’s Furniture  - 5/22/2014

Kane’s, now the 43rd largest furniture chain in the United States has a history of managing the bottom line.  

Retail Success Story: Toms Price  - 3/17/2014

A case study on thriving through four generations. Chicago area based retail chain shares secrets on how they’ve stayed successful when so many mid to high-end stores have not.  

Big Time Social Media Bottom Line Boost - Part 2  - 3/17/2014

To stand out from the crowd you must become the most trusted authority on home furnishings and mattress sets in your marketing area. You must learn to tie peripheral type E beliefs to deeper type D authority figure beliefs as described in this article.  

EDITOR’S CORNER  - 3/17/2014

Winter Retail Lessons  

Better Bedding & Mattress Sales: Sizing Up Your Competition  - 1/3/2014

How to get information on your mattress competition, profile them, and use this information to close more sales.  

Do Your Customers Value Mattress Innovation?  - 1/3/2014

GoodBed.com conducted a survey of 1000 visitors and found out that a large number of consumers would buy a new mattress that’s an exact replica of their current one. This article reviews the data and examines the surprising implications at retail.  

Retail Success Story: Gallery Furniture  - 1/3/2014

A detailed look at how Jim “Mattress Mack” McIngvale used W. Edwards Deming’s teachings to change the corporate culture of retail giant Gallery Furniture. Read how McIngvale scrapped sales commissions and quotas, got rid of his accounts payable department, instituted same day delivery and learned how to foster leadership within his organization.  

Big Time - Social Media - Bottom Line Boost!  - 1/3/2014

The first part of a two part series on how the wise independent can now make important inroads in market share by integrating social media and the Internet with other media.  

    
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