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Most Recent Furniture Industry Marketing Articles

Retail Success Story: Schneiderman’s- The Call Of The Couch
Volume 144 NO.6 November/December,  Furniture World Magazine

Larry Schneiderman, head of the Minnesota-based six-store chain Schneiderman’s furniture talks about his life at retail, what he learned and who he learned if from along the way.

How To Do The Impossible At Retail In 2015
Volume 144 NO.6 November/December,  Furniture World Magazine

How do you identify and prioritize retail opportunities this coming year? What course of action should you take to do what you now consider impossible?

Furniture Industry Marketing Articles

Published 2004 - 2014

The Art & Science of Retail Scents  - 11/21/2014

Research and anecdotal evidence shows that ambient scenting in retail stores improves the customer experience. Precisely how to scent a store, however, requires a lot of thought and attention to detail.  

Sell More Rugs Than You Thought Possible - Part 2  - 11/21/2014

More success strategies from rug experts of vital interest to retail furniture store owners, buyers and sales professionals. The discussion continues (from September/October Furniture World) with an emphasis on retail sales training programs and sales techniques.  

How To Do The Impossible At Retail In 2015  - 11/21/2014

How do you identify and prioritize retail opportunities this coming year? What course of action should you take to do what you now consider impossible?  

Retail Success Story: Schneiderman’s- The Call Of The Couch  - 11/21/2014

Larry Schneiderman, head of the Minnesota-based six-store chain Schneiderman’s furniture talks about his life at retail, what he learned and who he learned if from along the way.  

Sell More Rugs Than You Ever Thought Possible - Part 1  - 9/29/2014

Thoughts and success strategies from rug experts for retail furniture store owners, buyers and sales professionals.  

Retail Success Story: Critelli’s Furniture - 100 Years Done Right  - 9/29/2014

Critelli’s makes a big deal of it’s centenary celebration.  

EDITOR’S CORNER  - 9/29/2014

Formula For Success: Become Relevant  

Furniture Library Debuts Hadley Court Center For Design Collaboration  - 9/29/2014

The Hadley Court Center for Design Collaboration is a high tech meeting room where designers, students, manufacturers, academics, industry associations and local High Point civic and cultural organizations can collaborate on projects, hold seminars, meetings and educational events.  

Better Bedding & Mattress Sales Series: Money Under Your Mattresses  - 7/9/2014

How Gardner’s Mattress & More turned a fax offering into a profitable Sign Sleep Dream promotion.  

Win At the Name Game!  - 7/8/2014

The last line on the theme song for TV sitcom Cheers went something like, “You want to go where everyone knows your name”. Here are simple inexpensive ideas for keeping your store’s name front and center.  

    
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