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Most Recent Furniture Industry Marketing Articles

NAHFA DataLink: What’s In It For You?
Volume 145 NO.2 March/April,  Furniture World Magazine

New program seeks to unlock the online competitiveness of local brick & mortar furniture retailers.

Going Where The Money is!
Volume 145 NO.2 March/April,  Furniture World Magazine

Study shows that the 20% of affluent households, that account for more than 40% of home furnishings sales, are increasingly shopping at specialty retailers.

Furniture Industry Marketing Articles

Published 2004 - 2015

Retail Success Story: Rebranding For Fun & Profit  - 3/24/2015

Edward and Michael Massood rebrand Thomasville of New Jersey as HOME INSPIRATIONS Thomasville, with a little help from their friends.  

Six Rules For Planning Your Next Big Event  - 3/24/2015

Planning a BIG EVENT is a lot like planning a wedding. It takes time, thought, and budgeting. Here are ideas to consider if you want to maximize the return on your next big event.  

REV up Your Business - Switch To Evidence Based Advertising  - 3/24/2015

There are fortunes to be made in retail home furnishings by the entrepreneurs who understand how to leverage their offers to dramatically increase market share.  

Going Where The Money is!  - 3/24/2015

Study shows that the 20% of affluent households, that account for more than 40% of home furnishings sales, are increasingly shopping at specialty retailers.  

NAHFA DataLink: What’s In It For You?  - 3/24/2015

New program seeks to unlock the online competitiveness of local brick & mortar furniture retailers.  

Retail Success Story: Great American Home Store  - 12/30/2014

Fast growing Memphis, TN based retailer has passion for the industry and sweats the details.  

Are You Marketing Like It’s 1987?  - 12/30/2014

It has never been easier to take market share from competitors as it is right now in 2015! And here’s why.  

Help Today’s Design Focused Customers To Buy From You  - 12/30/2014

Adapting your store to meet the expectations of todays design focused customers requires an understanding of four major influences on their shopping and buying behavior.  

EDITOR’S CORNER  - 12/30/2014

A Positive Tipping Point For Furniture In 2015?  

Get Your Fair Share of Bedding Sales In 2015  - 12/29/2014

In most home furnishings stores 96% of shoppers leave without buying a mattress. Here are 11 ways to do better in 2015.  

    
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