Over 147 Years of Service to the Furniture Industry

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Most Recent Furniture Industry Marketing Articles

Retail Profile: Park Home
Volume 147 NO.1 March/April,  Furniture World Magazine

Retailer combines and renovates stores, adds categories, while providing seamless customer service.

Principles of Influence
Volume 147 NO.1 March/April,  Furniture World Magazine

Six important promotional ideas to get your customers to say "yes!" based on the writings of Dr. Robert Cialdini.

Furniture Industry Marketing Articles

Published 2004 - 2017

Point-Counterpoint: A Millennial Myth?  - 3/29/2017

Is this promising demographic target being over-hyped by marketers in the furniture industry?  

Design & Designer Series  - 3/29/2017

An interview with award-wining designer Todd Bracher about design, consumer & retail trends.  

Principles of Influence  - 3/29/2017

Six important promotional ideas to get your customers to say "yes!" based on the writings of Dr. Robert Cialdini.  

Retail Profile: Park Home  - 3/29/2017

Retailer combines and renovates stores, adds categories, while providing seamless customer service.  

Home Hungry HENRYs  - 12/28/2016

These are the prospects that have the demographic profile to buy furniture and home accessories right now.  

Point-Counterpoint: Celebrity Licensing  - 12/28/2016

Is all the licensing of celebrity furniture lines in the home furnishing’s category worth the cost?  

Retail Success: FFO Home  - 12/28/2016

Interview with top 100 retailer FFO Home, “Where great quality lives for less!”  

Take Your Retail Show On The Road  - 12/28/2016

A discussion of the kinds of show opportunities out there for retailers.  

Five Steps To Build Your Retail Brand  - 12/28/2016

What can Oprah Winfrey, Richard Branson, Kim Kardashian and Apple teach you about building your personal brand.  

Managing Your Reputation in 2017  - 11/29/2016

More than 1,400 consumers were asked if and how they use business reviews to decide where they’ll shop for furniture.