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Furniture World Articles by David Benbow

Better Bedding & Mattress Sales Series: What’s On Your Floor?

Published: 7/9/2014
Ideas for merchandising your mattress showroom so you can show enough beds, the right beds, and the ones your customers want to buy.

Read Better Bedding & Mattress Sales Series: What’s On Your Floor?


When To Bring In The Big Guns

Published: 5/22/2014
A retailer’s perspective on using an outside company to do a GOB, inventory reduction, cash raising sale or other high impact promotion.

Read When To Bring In The Big Guns


Better Bedding & Mattress Sales: Control Every Mattress Sale!

Published: 3/17/2014
The final outcome of the mattress sales process depends almost entirely on whether the RSA keeps control or gives up control to the customer. Here’s how to stay in control.

Read Better Bedding & Mattress Sales: Control Every Mattress Sale!


Better Bedding & Mattress Sales: Sizing Up Your Competition

Published: 1/3/2014
How to get information on your mattress competition, profile them, and use this information to close more sales.

Read Better Bedding & Mattress Sales: Sizing Up Your Competition


Mattress Series: The Mattress Warehouse Part 2

Published: 12/10/2013
Here is a collection of ideas on how to arrange and run a mattress warehouse for optimum efficiency. This article can be useful as a check list when opening a new warehouse or as a training guide for new warehouse personnel.

Read Mattress Series: The Mattress Warehouse Part 2


Selecting The Mattress Warehouse

Published: 11/11/2013
If you haven’t set up a mattress warehouse before, are looking for new/additional space, or want a quick review of important considerations, read on.

Read Selecting The Mattress Warehouse


Better Bedding & Mattress Sales Series: Shorthanded Again?

Published: 9/30/2013
Training new-hires, as every small and large store owner knows, is a problem that never ends. This article provides step-by-step instructions on how to structure a program for new hires that will set them up for success and longevity on your sales floor.

Read Better Bedding & Mattress Sales Series: Shorthanded Again?

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